CANON CREATED DIFFERENT

Canon cameras aren’t just for landscape and wildlife photography, they’re perfect for every type of content creator who’s seeking to add some extra quality for their output. To demonstrate this and to celebrate the uniqueness of every creator, we launched Created Different, a new global platform for Canon.

We partnered with an extreme pogoist (official title), an underwater dancer and an illusion makeup artists, working with each of them to produce a piece of content as well as behind the scenes films of how we made it.